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SPONSORSHIP
Sponsorship at Limerick Racecourse is not just about the branding rights to a race. Brand awareness is at the heart of horse racing’s appeal.
Your brand will be showcased in a multitude of ways, from carefully positioned TV camera rich positions, to high impact activation through targeted demographic digital campaigns.
Our most popular days include the Munster National, our four day Christmas Festival, Twilight Racing, Student Days as well as the regular calendar of race meetings in Limerick all year round. Media exposure is one of the most attractive elements of sponsorship at Limerick Racecourse with your race details covered across all national newspaper titles and online news platforms as standard.
OUR GOAL
To build a successful relationship, utilising a wealth of experience and ensuring your brand is associated with an exceptional experience for both the stakeholder and race customer.
INTERESTING STATISTICS
31%
of adults based in Ireland are interested in Horse Racing
28,900
people employed directly in breeding and racing in Ireland
EXPLORE TYPES OF SPONSORSHIP
SPONSOR’S NAME AS PART OF THE RACE TITLE / RACE DAY
Sponsoring a race gives you the exclusive rights to name that race, present the Best Turned Out prize to a groom of your choice as well as present the prize to the connections of the winning horse. For Example “The Company A Mares Handicap Hurdle of €15,000”
ADVERT IN THE RACECARD
Sponsoring a race also entitles you to a full page advert in that days race cards. Some days we often have approximately 4,000 race cards in circulation, as well as a digital version. That’s great exposure for your company!
CORPORATE HOSPITALITY
We are committed to creating memorable experiences for all of our sponsors. Whether that’s entertaining clients and staff or a day out with the family we have catering options to suit all. Ask us about what dining packages we can include as part of your sponsorship!
PROMOTION
Use race sponsorship as an opportunity to showcase your company or product portfolio! We have many sponsors who display their brand/offering around the race course on race days. Car Dealerships all over the country frequently sponsor races and showcase their vehicles to the thousands of race goers on the day
ADVERTISING AND PR
Have you considered sponsoring a racing festival? This is one way to guarantee a premium sponsorship including all of the benefits outlined on this page. We also arrange a press launch and extensive advertising to make sure your company gets local and national media coverage
SIGNAGE
Signage is available in many different locations on the race course, whether this be on hurdles, the winning post, the grandstand or parade ring we strive to include multiple signage opportunities in your tailored sponsorship. Signage will be in place for the day of your chosen race with an option to have it in situ for the long term
BRANDING OPPORTUNITIES
Branding opportunities are limitless at Limerick Racecourse. We have several options available but have only just scratched the surface on the potential possibilities. We are always open to discussing unique and creative branding opportunities for our sponsors to allow them gain maximum value from the partnership.
TICKETING AND TICKET ALLOCATION
Travelling to the races with a large corporate or social group? Consider sponsorship, we include large quantities of general admission tickets as part of our agreements so sponsorship might be worth your while!
Racing TV
Racing TV
Media exposure is one of the most attractive elements of sponsorship at Limerick Racecourse with your race details covered across all national newspaper titles and online news platforms as standard
Racing TV is one of the UK and Ireland’s largest, dedicated racing channels, available on Sky 426 & Virgin 536, Racing TV is broadcast to 14 million homes in Britain and Ireland
broadcast to 14 million homes
largest dedicated racing channel
FESTIVAL COVERAGE WITH RTE
FESTIVAL COVERAGE WITH RTE
In addition to Racing TV and SIS coverage of every race that takes place at Limerick Racecourse, our four-day Christmas festival is covered by RTE with dedicated footage of our feature race shown live each day. The RTE Christmas Racing Festival coverage boasts an average viewership peak in excess of 750,000 and an overall average of over 500,000
Average viewership peak in excess of 750,000
Overall viewership average of over 500,000
No two sponsorships are alike and at Limerick Racecourse we pride ourselves on being able to tailor a bespoke sponsorship package around any business, large or small.
Our team of creative and innovative professionals are driven to ensure your sponsorship is delivered in a unique, comprehensive and cost effective way. Our main sponsorship goal is to build a successful relationship, utilising a wealth of experience and ensuring your brand is associated with an exceptional experience for both the stakeholder and race customer.
OUR PARTNERS
