Keanes Jewellers returns as title sponsor of the Most Stylish Ladies Day competition at Limerick Racecourse on Sunday 8th October. The lucky winner will receive a diamond pendant to the value of €4,000 from the popular jewellery store. Second Prize is a shopping experience to the value of €1,000 from the nationwide retail outlet Carraig Donn. Third prize is a luxury hamper sponsored by well-known Irish brand Inis – The Energy of the Sea. The ten finalists will each receive a goodie bag.  

Aidan Lyddy of Keanes Jewellers said “We’re delighted to be sponsoring Ladies Day at Limerick Racecourse again this year.  Last year was a resounding success; it’s a hugely popular event that continues to grow annually.  It really is a fantastic boost for the city and its people.  We’re very proud here at Keanes to be part of such a wonderful event.  Ladies Day this October 8th will of course be filled with stylish ladies and we want to encourage everyone of all ages to register for it. Even if they don’t, we’d be delighted to have the ladies of Limerick, and beyond, come over and say hello to us”

What is promising to be a fashionable and thrilling day out, Keanes Jewellers Ladies Day will be judged by popular blogger and local lady Sinead O’Brien, Sinead’s Curvy Style.

Sinead is one of Ireland’s leading personalities in social media (snapchat @sineadscurvys), fashion, modelling, and of course her love for blogging.

Sinead O’Brien commented “As a Patrickswell lady, I have attended many a race day – I have always enjoyed the style, it certainly never disappoints. It’s also very exciting to be on the other side of the fence for a change as a judge! I wish to encourage ladies of all shapes and sizes to register on the day; I can’t wait to see how you put your overall look together to suit your shape. It’s going to be such a fun and stylish day out for all. I’m sorry I can’t enter to win that diamond pendant myself”

There shall be two fashions show in the Fashion Village from 2pm featuring the latest fashion from Carraig Donn with Celia Holman Lee as MC. Celia will also be on hand offering style advice throughout the day.

Tickets for Keanes Jewellers Ladies Day are priced at €15 per person and may be purchased online on or on the day.  Registration for Keanes Most Stylish Lady will take place in the marquee where all ladies are welcome to register. Entrants shall have their picture taken by the ladies day team and also enjoy a prosecco reception.

Ends –


  • First prize – Keanes Ladies Day is sponsored by Keanes Jewellers with a €4,000 Diamond pendant to be won
  • Second Prize – A shopping experience to the value of €1,000 by nationwide brand Carraig Donn
  • Third Prize – A luxury hamper sponsored by well-known Irish brand Inis – The Energy of the Sea
  • Goodie Bags for the 10 finalists to include a €50 gift voucher from Keanes Jewellers, tickets to Limerick Races and much more…
  • Keanes Jewellers Ladies Day forms part of the Munster Weekend of Racing with the McMahons Munster Mile on Saturday 7th (Flat card) and The John Thomas McNamara Ladbrokes Munster National on Sunday 8th (NH card)
  • There will be a host of free family entertainment to enjoy on Saturday 7th October including onsite playground, cinema club, bouncy castle, face-painting, clowns, mini disco, Disney characters and more.