We are looking to hire a Business Development & Marketing Manager

//We are looking to hire a Business Development & Marketing Manager

We are looking to hire a Business Development & Marketing Manager

Job Title: Business Development & Marketing Manager
Location: Limerick Racecourse
Reports To: General Manager
This role is onsite.

The Company:
Limerick Racecourse is now seeking applications for the position of a Business Development & Marketing Manager.
Reporting directly to the Racecourse General Manager, this is an exciting opportunity for an ambitious candidate, who is
interested in working in a busy commercial environment within the Sporting and Hospitality sectors. Limerick Racecourse
operates from modern facilities located at Greenmount Park, County Limerick. The Racecourse opened its doors in October
2001 to over 18,000 racing fans on its inaugural race day. The seventh location for Limerick races since 1790, the track is
built on a 400-acre site of an old stud farm on the outskirts of Limerick City. Home to racing under both codes all year round,
highlights are the Munster National in October, the four-day Christmas Festival and the Student Raceday.

The Role:
Responsible for all marketing of race and non-race events as well as attracting new sponsors, customers and events through
effective and professional marketing campaigns.
The successful candidate will be required to produce periodic marketing reports on all activity and proposals for suggested
campaigns to work towards strategic business goals and targets.
Develop professional marketing material in a timely manner working with designers and printers to create innovative
informative collateral keeping branding standards always in focus.
Developing, contributing to, and editing the company’s website and all social media streams as an advertising tool.

Skills and experience
 At least 2-3 years in a similar role
 Impeccable written and verbal communication skills
 Excellent organisational and administration and skills
 Ability to work on own initiative essential
 Excellent attention to detail
 Must have a full clean driving licence

Experience using:
 A CMS, ideally WordPress
 Google Analytics
 An email marketing tool, ideally Mail Chimp or similar

Duties include, but are not limited to:
 The company CRM system manager
 The company Social Media administrator including all digital marketing activity and maintaining of Company
 Identification of continuous improvement projects within the systems, ultimately scoping and executing minor IT
projects, including liaison with external software companies
 Arranging internal meetings and conferences
 Management of product literature
 General marketing administration & monitoring of marketing budget
 Coordinating editorials & advertisements in the various media/publications
 Capability to be a public relations representative that provides journalists with content for editorial features, fields
media enquiries and where appropriate develop responses/statements in association with the General Manager.
 Organizing & coordinating race days/exhibitions/trade shows
 Administrator point of contact for clients and suppliers when required

 University degree with digital or marketing focus preferred
 Experience with paid advertising and marketing campaigns
 Experience with email automation
 Experience of working in a busy and responsible position
 Previous Experience of managing a CRM software system
 Excellent PC skills, including Word, Excel, PowerPoint, and Outlook
 Basic Accounts knowledge
 Adaptable and flexible
 A good understanding of the racing industry
 Knowledge of photography and graphic design
 Knowledge of applying sustainability principles

Management of digital channels
 Content uploads to website

SEO management, including:
 Keyword rankings
 Population of metadata
 Competitor research
 Blog writing
 Core web vitals
 Website maintenance and user experience
 Tracking website leads
 Ensure all content meets the requirements set by Limerick Race Course brand, style and tone of voice guidelines
 Social media copywriting
 Develop and deploy paid advertising, remarketing and PPC campaigns
 Tracking and improving client and candidate journey across digital channels

Analytics and reporting
 Work to set and monitor quarterly and yearly targets for the performance of digital channels
 Collect and analyse data across the website and paid advertising to inform future strategy and development

Events management
 Planning and execution of both digital and in-person events
 Promotion of upcoming events using Eventbrite, email marketing and social media
 Updates to the website events page
 Overseeing and boosting event sign-ups to ensure targets are hit

Administrative and project support
 Providing support for an extensive range of meetings. This will include preparing agendas, pre-meeting briefings
and taking minutes from meetings
 Answering phone queries
 Inbox management
 Carry out research activity and other ad hoc tasks for the General Manager as and when required

If you are interested in this vacancy, please send your curriculum vitae to email address [email protected]

By |2023-04-26T10:19:10+01:00March 16th, 2023|Uncategorised|